Character merchandising

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Bibliographic Details
Main Author: Adams, John N
Other Authors: Baillie, Ian
Format: Unknown
Published: London Butterworths 1996
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0406077673 
090 0 0 |a KD2204  |b .A932 1996 
100 1 # |a Adams, John N 
245 1 1 |a Character merchandising  |c John N Adams with an introduction by Iain Baillie 
250 # # |a 2nd ed 
260 # # |a London  |b Butterworths  |c 1996 
300 # # |a xlvii, 372 p.  |b forms  |c 25 cm 
500 # # |a Includes index 
650 # 0 |a Marketing  |x Law and legislation  |z Great Britain 
650 # 0 |a Marketing  |x Law and legislation  |z France 
650 # 0 |a Intellectual property  |z Great Britain 
700 1 # |a Baillie, Ian 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=170961 
964 # # |c D61  |d 01 
040 # # |a Shah Alam 
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