All consumers are not created equal the differential marketing strategy for brand loyalty and profits
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
New York
John Wiley & Sons
1995
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
The new direct marketing how to implement a profit-driven database marketing strategy