All consumers are not created equal the differential marketing strategy for brand loyalty and profits

Saved in:

Bibliographic Details
Main Author:	Hallberg, Garth
Format:	Unknown
Published:	New York John Wiley & Sons 1995
Subjects:	Direct marketing > Data processing Database marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-170479
020	#	#	\|a 0471120049
090	0	0	\|a HF5415.126 \|b .H35 1995
100	1	#	\|a Hallberg, Garth
245	1	1	\|a All consumers are not created equal \|b the differential marketing strategy for brand loyalty and profits \|c Garth Hallberg
260	#	#	\|a New York \|b John Wiley & Sons \|c 1995
300	#	#	\|a xiv, 320 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 301-308) and index
650	#	0	\|a Direct marketing \|x Data processing
650	#	0	\|a Database marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=170479
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|