All consumers are not created equal the differential marketing strategy for brand loyalty and profits

All consumers are not created equal the differential marketing strategy for brand loyalty and profits

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Bibliographic Details
Main Author: Hallberg, Garth
Format: Book
Published: New York John Wiley & Sons 1995
Subjects:
Direct marketing > Data processing
Database marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 320 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 301-308) and index
ISBN:0471120049

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