Marketing for the non-marketing manager
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
McGraw-Hill Book Co.
1995
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xvii, 235 p. ill. 23 cm |
| ISBN: | 0077079647 |
Marketing for non-marketing managers