Consumer profiles an introduction to psychographics

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Bibliographic Details
Main Author: Gunter, Barrie
Other Authors: Furnham, Adrian
Format: Book
Published: London Routledge 1992
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a Consumer profiles  |b an introduction to psychographics  |c Barrie Gunter and Adrian Furnham 
260 # # |a London  |b Routledge  |c 1992 
300 # # |a x, 189 p.  |c 22 cm 
504 # # |a Includes bibliography and index 
650 # 0 |a Market segmentation 
650 # 0 |a Psychographics 
700 1 # |a Furnham, Adrian 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=170304 
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