Consumer profiles an introduction to psychographics
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| Format: | Book |
| Published: |
London
Routledge
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 189 p. 22 cm |
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| Bibliography: | Includes bibliography and index |
| ISBN: | 0415075343 |
Market segmentation using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets