The reality of global brands cases and strategies for successful management of international brands

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Bibliographic Details
Main Author:	Hankinson, Graham 1947-
Other Authors:	Cowking, Philippa 1947-
Format:	Book
Published:	London McGraw-Hill 1996
Series:	McGraw-Hill marketing for professionals series
Subjects:	Brand name products > Case studies > Management Brand name products > Management > Case studies Export marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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