The reality of global brands cases and strategies for successful management of international brands

The reality of global brands cases and strategies for successful management of international brands

Saved in:
Bibliographic Details
Main Author: Hankinson, Graham 1947-
Other Authors: Cowking, Philippa 1947-
Format: Unknown
Published: London McGraw-Hill 1996
Series:McGraw-Hill marketing for professionals series
Subjects:
Brand name products > Case studies > Management
Brand name products > Management > Case studies
Export marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items