The reality of global brands cases and strategies for successful management of international brands

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Bibliographic Details
Main Author:	Hankinson, Graham 1947-
Other Authors:	Cowking, Philippa 1947-
Format:	Book
Published:	London McGraw-Hill 1996
Series:	McGraw-Hill marketing for professionals series
Subjects:	Brand name products > Case studies > Management Brand name products > Management > Case studies Export marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HD69.B7 \|b H348 1996
100	1	#	\|a Hankinson, Graham \|c 1947-
245	1	4	\|a The reality of global brands \|b cases and strategies for successful management of international brands \|c Graham Hankinson and Philippa Cowking
260	#	#	\|a London \|b McGraw-Hill \|c 1996
300	#	#	\|a xvi, 258 p. \|b ill. \|c 23 cm
490	1	#	\|a McGraw-Hill marketing for professionals series
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Brand name products \|v Case studies \|x Management
650	#	0	\|a Brand name products \|x Management \|x Case studies
650	#	0	\|a Export marketing \|v Case studies \|x Management
700	1	#	\|a Cowking, Philippa \|c 1947-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=170134
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