The reality of global brands cases and strategies for successful management of international brands

The reality of global brands cases and strategies for successful management of international brands

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Bibliographic Details
Main Author: Hankinson, Graham 1947-
Other Authors: Cowking, Philippa 1947-
Format: Book
Published: London McGraw-Hill 1996
Series:McGraw-Hill marketing for professionals series
Subjects:
Brand name products > Case studies > Management
Brand name products > Management > Case studies
Export marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 258 p. ill. 23 cm
Bibliography:Includes bibliographical references
ISBN:0077090020

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