The impacts of media channel, message interest and receiver control of transmission pace on involvement with and comprehension of advertising messages

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Bibliographic Details
Main Author:	Nasser, David Louis
Format:	Book
Published:	Ann Arbor, Michigan UMI 1985
Subjects:	Mass media > Influence
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a T000080264
090	0	0	\|a P94 \|b .N37 1985
100	1	#	\|a Nasser, David Louis
245	1	1	\|a The impacts of media channel, message interest and receiver control of transmission pace on involvement with and comprehension of advertising messages \|c by David Louis Nasser
260	#	#	\|a Ann Arbor, Michigan \|b UMI \|c 1985
300	#	#	\|a vi, 145 p. \|c 21 cm
500	#	#	\|a PhD. thesis, University of Minnesota
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Mass media \|x Influence
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=170042
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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