The impacts of media channel, message interest and receiver control of transmission pace on involvement with and comprehension of advertising messages
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Format: | Unknown |
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Ann Arbor, Michigan
UMI
1985
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Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-170042 | ||
020 | # | # | |a T000080264 |
090 | 0 | 0 | |a P94 |b .N37 1985 |
100 | 1 | # | |a Nasser, David Louis |
245 | 1 | 1 | |a The impacts of media channel, message interest and receiver control of transmission pace on involvement with and comprehension of advertising messages |c by David Louis Nasser |
260 | # | # | |a Ann Arbor, Michigan |b UMI |c 1985 |
300 | # | # | |a vi, 145 p. |c 21 cm |
500 | # | # | |a PhD. thesis, University of Minnesota |
504 | # | # | |a Includes bibliographical references |
650 | # | 0 | |a Mass media |x Influence |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=170042 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1||00500##a002.17.2|| |