The impacts of media channel, message interest and receiver control of transmission pace on involvement with and comprehension of advertising messages

Saved in:
Bibliographic Details
Main Author: Nasser, David Louis
Format: Unknown
Published: Ann Arbor, Michigan UMI 1985
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-170042
020 # # |a T000080264 
090 0 0 |a P94  |b .N37 1985 
100 1 # |a Nasser, David Louis 
245 1 1 |a The impacts of media channel, message interest and receiver control of transmission pace on involvement with and comprehension of advertising messages  |c by David Louis Nasser 
260 # # |a Ann Arbor, Michigan  |b UMI  |c 1985 
300 # # |a vi, 145 p.  |c 21 cm 
500 # # |a PhD. thesis, University of Minnesota 
504 # # |a Includes bibliographical references 
650 # 0 |a Mass media  |x Influence 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=170042 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
998 # # |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1||00500##a002.17.2||