The impacts of media channel, message interest and receiver control of transmission pace on involvement with and comprehension of advertising messages
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| Format: | Book |
| Published: |
Ann Arbor, Michigan
UMI
1985
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | PhD. thesis, University of Minnesota |
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| Physical Description: | vi, 145 p. 21 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | T000080264 |
Making your message memorable communicating through stories