Strategy in advertising matching media and messages to markets and motivations

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Bibliographic Details
Main Author:	Bogart, Leo
Format:	Unknown
Published:	Lincolnwood, IL NTC Business Books 1996
Edition:	3rd ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0844230146
090	0	0	\|a HF5821 \|b .B53 1996
100	1	#	\|a Bogart, Leo
245	1	0	\|a Strategy in advertising \|b matching media and messages to markets and motivations \|c Leo Bogart
250	#	#	\|a 3rd ed
260	#	#	\|a Lincolnwood, IL \|b NTC Business Books \|c 1996
300	#	#	\|a xxi, 374 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 315-361) and index
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=169977
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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