Strategy in advertising matching media and messages to markets and motivations
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Lincolnwood, IL
NTC Business Books
1996
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 374 p. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 315-361) and index |
| ISBN: | 0844230146 |
Strategy in advertising matching media and messages to markets and motivation 
STRATEGY IN ADVERTISING Matching Media and Messages to Markets and Motivations