Commodity advertising the economics and measeurment of generic programs

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Bibliographic Details
Main Author:	Forker, Olan D
Other Authors:	Ward, Ronald W
Format:	Book
Published:	New York Lexington Books 1993
Subjects:	Advertising > Brand name products > United States Advertising > Food > United States Generic products > United States
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 002910405X
090	0	0	\|a HF6161.F616 \|b F67 1993
100	1	#	\|a Forker, Olan D
245	1	1	\|a Commodity advertising \|b the economics and measeurment of generic programs \|c Olan D. Forker and Ronald W. Ward
260	#	#	\|a New York \|b Lexington Books \|c 1993
300	#	#	\|a x, 294 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 275-285) and index
650	#	0	\|a Advertising \|x Brand name products \|z United States
650	#	0	\|a Advertising \|x Food \|z United States
650	#	0	\|a Generic products \|z United States
700	1	#	\|a Ward, Ronald W
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=169890
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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