Commodity advertising the economics and measeurment of generic programs

Commodity advertising the economics and measeurment of generic programs

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Bibliographic Details
Main Author: Forker, Olan D
Other Authors: Ward, Ronald W
Format: Book
Published: New York Lexington Books 1993
Subjects:
Advertising > Brand name products > United States
Advertising > Food > United States
Generic products > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 294 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 275-285) and index
ISBN:002910405X

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