Marketing research an applied orientation

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Bibliographic Details
Main Author: Malhotra,Naresh K
Format: Unknown
Published: Upper Saddle River, N.J. Prentice Hall 1996
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Marketing research  |b an applied orientation  |c Naresh K. Malhotra 
250 # # |a 2nd ed 
260 # # |a Upper Saddle River, N.J.  |b Prentice Hall  |c 1996 
300 # # |a xxxiii, 890 p.  |b ill.  |c 26 cm 
504 # # |a Includes bibliographical references and indexes 
526 0 # |a ABR7XX  |b BM706  |5 AAGBS 
526 0 # |a Applied Business Research- MIBF I  |b Master of Islamic Banking and Finance  |5 Arshad Ayub Graduate Business School 
526 0 # |a ABR79x  |b BM706  |5 AAGBS 
526 0 # |a Applied Business Research - MIBF II  |b Master of Islamic Banking and Finance  |5 Arshad Ayub Graduate Business School 
650 # 0 |a Marketing research  |x Methodology 
650 # 0 |a Marketing research  |x Methodology 
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856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=167989 
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