Retail management

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive televisi...

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Bibliographic Details
Main Authors: Hasty, Ronald W (Author), Reardon, James 1965- (Author)
Format: Unknown
Published: New York The McGraw-Hill Companies 1997
©1997
Series:The McGraw-Hill series in marketing
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Online Access:Click Here to View Status and Holdings.
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