Retail management
This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive televisi...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
New York
The McGraw-Hill Companies
1997
©1997 |
| Series: | The McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Retail management 11 immutable laws