Retail management
This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive televisi...
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| Main Authors: | , |
|---|---|
| Format: | Unknown |
| Published: |
New York
The McGraw-Hill Companies
1997
©1997 |
| Series: | The McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0070270317 |q hardcover |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 090 | 0 | 0 | |a HF5429 |b .H329 1997 |
| 100 | 1 | # | |a Hasty, Ronald W |e author |
| 245 | 1 | 0 | |a Retail management |c Ron Hasty, James Reardon |
| 264 | # | 1 | |a New York |b The McGraw-Hill Companies |c 1997 |
| 264 | # | 1 | |c ©1997 |
| 300 | # | # | |a xxiv, 633 pages |b some color illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a The McGraw-Hill series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats. |
| 650 | # | 0 | |a Retail trade |v Case studies |x Management |
| 650 | # | 0 | |a Retail trade |v Case studies |x Management |
| 700 | 1 | # | |a Reardon, James |c 1965- |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=167285 |
| 964 | # | # | |c BOK |d 01 |
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Retail management 11 immutable laws