Retail management

Retail management

This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive televisi...

Full description

Saved in:
Bibliographic Details
Main Authors: Hasty, Ronald W (Author), Reardon, James 1965- (Author)
Format: Book
Published: New York The McGraw-Hill Companies 1997
©1997
Series:The McGraw-Hill series in marketing
Subjects:
Retail trade > Case studies > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-167285
005 202282994311
020 # # |a 0070270317  |q hardcover 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 0 0 |a HF5429  |b .H329 1997 
100 1 # |a Hasty, Ronald W  |e author 
245 1 0 |a Retail management  |c Ron Hasty, James Reardon 
264 # 1 |a New York  |b The McGraw-Hill Companies  |c 1997 
264 # 1 |c ©1997 
300 # # |a xxiv, 633 pages  |b some color illustrations  |c 26 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a The McGraw-Hill series in marketing 
504 # # |a Includes bibliographical references and index 
520 # # |a This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats. 
650 # 0 |a Retail trade  |v Case studies  |x Management 
650 # 0 |a Retail trade  |v Case studies  |x Management 
700 1 # |a Reardon, James  |c 1965-  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=167285 
964 # # |c BOK  |d 01 

Similar Items