The global marketing imperative

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Bibliographic Details
Main Author:	Czinkota, Michael R
Other Authors:	Tarrant, John J, Ronkainen, Ilkka A
Format:	Unknown
Published:	Lincolnwood, Ill., USA NTC Business Books 1995
Subjects:	Export marketing > Management International business enterprises > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-167258
005	2023813121849
020	#	#	\|a 0844235504
090	0	0	\|a HF1416 \|b .C95 1995
100	1	#	\|a Czinkota, Michael R
245	1	1	\|a The global marketing imperative \|c Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant
260	#	#	\|a Lincolnwood, Ill., USA \|b NTC Business Books \|c 1995
300	#	#	\|a viii, 308 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 279-284) and index
650	#	0	\|a Export marketing \|x Management
650	#	0	\|a International business enterprises \|x Management
700	1	#	\|a Tarrant, John J
700	#	#	\|a Ronkainen, Ilkka A
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=167258
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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