The global marketing imperative

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Bibliographic Details
Main Author:	Czinkota, Michael R
Other Authors:	Tarrant, John J, Ronkainen, Ilkka A
Format:	Unknown
Published:	Lincolnwood, Ill., USA NTC Business Books 1995
Subjects:	Export marketing > Management International business enterprises > Management
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	viii, 308 p. ill. 24 cm
Bibliography:	Includes bibliographical references (p. 279-284) and index
ISBN:	0844235504

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