The media handbook

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Bibliographic Details
Main Author:	Katz, Helen E
Format:	Unknown
Published:	Lincolnwood, Ill., USA NTC Business Books 1995
Subjects:	Advertising media planning Marketing channels Mass media and business
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0844235164
090	0	0	\|a HF5826.5 \|b .K38 1995
100	1	#	\|a Katz, Helen E
245	1	1	\|a The media handbook \|c Helen Katz
260	#	#	\|a Lincolnwood, Ill., USA \|b NTC Business Books \|c 1995
300	#	#	\|a xiv, 163 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 158) and index
650	#	0	\|a Advertising media planning
650	#	0	\|a Marketing channels
650	#	0	\|a Mass media and business
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=167257
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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