The media handbook
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| Main Author: | |
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| Format: | Book |
| Published: |
Lincolnwood, Ill., USA
NTC Business Books
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 163 p. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 158) and index |
| ISBN: | 0844235164 |
The media handbook a complete guide to advertising media selection, planning, research, and buying