Basic marketing management

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Bibliographic Details
Main Author:	Dalrymple, Douglas J
Other Authors:	Parsons, Leonard J
Format:	Book
Published:	New York Wiley 1995
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 047158603X
090	0	0	\|a HF5415.13 \|b .D314 1995
100	1	#	\|a Dalrymple, Douglas J
245	1	1	\|a Basic marketing management \|c Douglas J. Dalrymple, Leonard J. Parsons
260	#	#	\|a New York \|b Wiley \|c 1995
300	#	#	\|a 1 v. (various pagings) \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Parsons, Leonard J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=167110
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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