The fundamentals and practice of marketing
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| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Published: |
London
Butterworth-Heinmann
1995
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
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| Physical Description: | viii, 324 p. ill. 24 cm |
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0750609974 |
The fundamentals and practice of marketing