The market segmentation workbook target marketing for marketing managers
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
London
Routledge
1996
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| Series: | The marketing workbooks
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 219 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0415118921 |
Market segmentation success making it happen