Expert systems in tourism marketing

Expert systems in tourism marketing

Presents the latest developments, applications and key managerial implications related to the utilization of expert and knowledge-based systems in tourism marketing.

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Bibliographic Details
Main Authors:	Moutinho, Luiz (Author), Rita, Paulo 1963- (Author), Curry, Bruce (Author)
Format:	Book
Language:	English
Published:	New York Routledge 1996
Series:	Routledge issues in tourism series
Subjects:	Management information systems Tourism > Management > Data processing
Online Access:	Click Here to View Status and Holdings.
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Description
Summary:	Presents the latest developments, applications and key managerial implications related to the utilization of expert and knowledge-based systems in tourism marketing.
Physical Description:	ix, 214 pages illustrations 23 cm
Bibliography:	Includes bibliographical references and index
ISBN:	0415093163 9780415093163