One stop marketing
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| Main Author: | |
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| Format: | Unknown |
| Published: |
New York
John Wiley
1996
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 282 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471133329 |
One-to-one web marketing build a relationship marketing strategy one customer at a time 
Marketing The One-Semester Introduction