Marketing

Saved in:
Bibliographic Details
Main Author: Lancaster, Geoff (Author)
Other Authors: Reynolds, Paul (Editor)
Format: Unknown
Language:English
Published: Oxford The Institute of Management Foundation 1995
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-165588
005 2018111815439
020 # # |a 0750620552 
040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415  |b .L2627 1995 
100 1 # |a Lancaster, Geoff  |e author 
245 1 1 |a Marketing  |c Geoff Lancaster and Paul Reynolds 
264 # 1 |a Oxford  |b The Institute of Management Foundation  |c 1995 
300 # # |a xv, 399 pages  |c 22 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing 
700 1 # |a Reynolds, Paul  |e editor 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=165588 
964 # # |c BOK  |d 01 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||