Cyber marketing how to use the superhighway to market your products and services
his structured guide to using the Internet for marketing purposes shows how to use the Net for market research, how to build the Net's resources into your marketing plans, and how to exploit the Net as a marketing channel, all with the minimum of technical computer jargon.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
1996
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-165499 | ||
| 005 | 202171122116 | ||
| 008 | t1996 a 001 eng D | ||
| 020 | # | # | |a 0750628480 |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF6146.I58 |b B53 1996 |
| 100 | 1 | # | |a Bickerton, Pauline |e author |
| 245 | 1 | 1 | |a Cyber marketing |b how to use the superhighway to market your products and services |c Pauline Bickerton, Matthew Bickerton and Upkar Pardesi |
| 264 | # | 1 | |a Oxford |b Butterworth-Heinemann |c 1996 |
| 264 | # | 4 | |c ©1996 |
| 300 | # | # | |a xvi, 306 pages |b illustrations |c 21 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a his structured guide to using the Internet for marketing purposes shows how to use the Net for market research, how to build the Net's resources into your marketing plans, and how to exploit the Net as a marketing channel, all with the minimum of technical computer jargon. |
| 650 | # | 0 | |a Internet advertising |
| 650 | # | 0 | |a Marketing |x Communication systems |x Data processing |
| 650 | # | 0 | |a Internet (Computer network) |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=165499 |
| 964 | # | # | |c BOK |d 01 |
Cybermarketing