Retail marketing plans how to prepare them, how to use them
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Main Author: | McDonald, Malcolm H. B. 1938- |
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Corporate Author: | Chartered Institute of Marketing |
Other Authors: | Tideman, Christopher C. S |
Format: | Book |
Published: |
Oxford
Butterworth-Heinemann
1996
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Series: | Marketing series
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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