Retail marketing plans how to prepare them, how to use them

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Bibliographic Details
Main Author: McDonald, Malcolm H. B. 1938-
Corporate Author: Chartered Institute of Marketing
Other Authors: Tideman, Christopher C. S
Format: Book
Published: Oxford Butterworth-Heinemann 1996
Series:Marketing series
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a McDonald, Malcolm H. B.  |c 1938- 
245 1 1 |a Retail marketing plans  |b how to prepare them, how to use them  |c Malcolm H. B. McDonald and Christopher C. S. Tideman 
260 # # |a Oxford  |b Butterworth-Heinemann  |c 1996 
300 # # |a xi, 338 p.  |c 24 cm 
490 1 # |a Marketing series 
500 # # |a Includes index 
650 # 0 |a Marketing  |x Planning 
650 # 0 |a Communication in marketing 
650 # 0 |a Retail trade 
700 1 # |a Tideman, Christopher C. S 
710 1 # |a Chartered Institute of Marketing 
840 # # |a Marketing series (London, England) 
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040 # # |a Shah Alam