Retail marketing plans how to prepare them, how to use them

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Bibliographic Details
Main Author: McDonald, Malcolm H. B. 1938-
Corporate Author: Chartered Institute of Marketing
Other Authors: Tideman, Christopher C. S
Format: Book
Published: Oxford Butterworth-Heinemann 1996
Series:Marketing series
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xi, 338 p. 24 cm
ISBN:0750620218