Marketing planning for services

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Bibliographic Details
Main Author:	McDonald, Malcolm H. B. 1938-
Other Authors:	Payne, Adrian
Format:	Book
Published:	Oxford Butterworth-Heinemann 1996
Series:	The marketing series. Professional development
Subjects:	Service industries > Planning Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HD9980.5 \|b .M388 1996
100	1	#	\|a McDonald, Malcolm H. B. \|c 1938-
245	1	1	\|a Marketing planning for services \|c Malcolm McDonald and Adrian Payne
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 1996
300	#	#	\|a x, 364 p. \|b ill. \|c 25 cm
490	1	#	\|a The marketing series. Professional development
500	#	#	\|a Includes index
650	#	0	\|a Service industries \|x Planning
650	#	0	\|a Service industries \|x Marketing
700	1	#	\|a Payne, Adrian
840	#	#	\|a Marketing series (London, England). Professional development
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=165459
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