Marketing planning for services

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Bibliographic Details
Main Author: McDonald, Malcolm H. B. 1938-
Other Authors: Payne, Adrian
Format: Book
Published: Oxford Butterworth-Heinemann 1996
Series:The marketing series. Professional development
Subjects:
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Description
Item Description:Includes index
Physical Description:x, 364 p. ill. 25 cm
ISBN:0750630221