The CIM marketing dictionary

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Bibliographic Details
Main Author: Hart, Norman A. 1930-
Format: Book
Published: Oxford Butterworth-Heinemann 1996
Edition:5th ed
Series:Marketing series
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Hart, Norman A.  |c 1930- 
245 1 4 |a The CIM marketing dictionary  |c Norman A. Hart 
250 # # |a 5th ed 
260 # # |a Oxford  |b Butterworth-Heinemann  |c 1996 
300 # # |a 321 p.  |c 21 cm 
490 1 # |a Marketing series 
500 # # |a "Published on behalf of The Chartered Institute of Marketing and The CAM Foundation." 
650 # 0 |a Marketing  |v Dictionaries 
740 1 # |a Marketing dictionary 
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856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=165458 
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040 # # |a Shah Alam