The CIM marketing dictionary
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| Main Author: | |
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| Format: | Book |
| Published: |
Oxford
Butterworth-Heinemann
1996
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| Edition: | 5th ed |
| Series: | Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published on behalf of The Chartered Institute of Marketing and The CAM Foundation." |
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| Physical Description: | 321 p. 21 cm |
| ISBN: | 0750623462 |
THE MARKETING DICTIONARY