Marketing management analysis, planning, implementation and control
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
1997
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| Edition: | 9th ed |
| Series: | The Prentice Hall international series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xl, 513 p. col. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0132435101 |
Marketing management analysis, planning, implementation, and control