The marketing casebase short examples of marketing practice

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Bibliographic Details
Main Author:	MacNamee, Brian 1960-
Other Authors:	McDonnell, Ray 1962-
Format:	Book
Published:	London Routledge 1995
Subjects:	Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415 \|b .M26746 1995
100	1	#	\|a MacNamee, Brian \|c 1960-
245	1	1	\|a The marketing casebase \|b short examples of marketing practice \|c Brian MacNamee and Ray McDonnell
260	#	#	\|a London \|b Routledge \|c 1995
300	#	#	\|a xii, 272 p. \|b ill. \|c 22 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|x Case studies
700	1	#	\|a McDonnell, Ray \|c 1962-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=164473
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