The marketing casebase short examples of marketing practice

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Bibliographic Details
Main Author: MacNamee, Brian 1960-
Other Authors: McDonnell, Ray 1962-
Format: Book
Published: London Routledge 1995
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 272 p. ill. 22 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0415103215