Competitive marketing

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Bibliographic Details
Main Author:	O'Shaughnessy, John
Format:	Book
Published:	London Routledge 1995
Edition:	[3rd ed.]
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a O'Shaughnessy, John
245	1	1	\|a Competitive marketing \|c John O'Shaughnessy
250	#	#	\|a [3rd ed.]
260	#	#	\|a London \|b Routledge \|c 1995
300	#	#	\|a xiii, 749 p. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=164463
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