Competitive marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Routledge
1995
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| Edition: | [3rd ed.] |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 749 p. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0415127866 |
Competitive marketing a strategic approach