Building strong brands

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Bibliographic Details
Main Author:	Aaker, David A.
Format:	Book
Published:	New York Free Press 1996
Subjects:	Brand name products > Valuation > Management Brand name products > Management > Management Intangible property > Valuation > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-164389
020	#	#	\|a 002900151X
082	1	#	\|a 658.8/27 \|2 20
090	0	0	\|a HD69.B7 \|b A216 1996
100	1	#	\|a Aaker, David A.
245	1	0	\|a Building strong brands \|c David A. Aaker
260	#	#	\|a New York \|b Free Press \|c 1996
300	#	#	\|a ix, 380 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Valuation \|x Management
650	#	0	\|a Brand name products \|x Management \|x Management
650	#	0	\|a Intangible property \|x Valuation \|x Management
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=164389
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|