Building strong brands
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| Format: | Book |
| Published: |
New York
Free Press
1996
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 380 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 002900151X |
Managing brand equity capitalizing on the value of a brand name