Building strong brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
New York
Free Press
1996
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | ix, 380 p. ill. 25 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 002900151X |
Managing brand equity capitalizing on the value of a brand name