ASAS PERANCANGAN MEDIA Dari Aspek Pemasaran
The new revision of the popular book Fundamentals of Media Planning is designed for students and those involved in the field. This book contains all the basics of media strategy and analysis in six simple and easy-to-understand chapters. You will discover new perspectives on media planning and its r...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book |
| Language: | Malay |
| Published: |
Kuala Lumpur
Dewan Bahasa dan Pustaka
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Essentials of media planning a marketing viewpoint