ASAS PERANCANGAN MEDIA Dari Aspek Pemasaran

ASAS PERANCANGAN MEDIA Dari Aspek Pemasaran

The new revision of the popular book Fundamentals of Media Planning is designed for students and those involved in the field. This book contains all the basics of media strategy and analysis in six simple and easy-to-understand chapters. You will discover new perspectives on media planning and its r...

Full description

Saved in:
Bibliographic Details
Main Authors: BARBAN, ARNOLD M. (Author), CRISTOL, STEVEN M. (Author), KOPEC, FRANK J. (Author)
Other Authors: Mohamad Md. Yusoff (Translator)
Format: Book
Language:Malay
Published: Kuala Lumpur Dewan Bahasa dan Pustaka 1992
Subjects:
Advertising media planning
Marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items