ASAS PERANCANGAN MEDIA Dari Aspek Pemasaran
The new revision of the popular book Fundamentals of Media Planning is designed for students and those involved in the field. This book contains all the basics of media strategy and analysis in six simple and easy-to-understand chapters. You will discover new perspectives on media planning and its r...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Malay |
| Published: |
Kuala Lumpur
Dewan Bahasa dan Pustaka
1992
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-163658 | ||
| 005 | 202009154023 | ||
| 008 | 230201t1992 MY 000 may D | ||
| 020 | # | # | |a 9836227075 |q paperback |
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 041 | 0 | # | |a may |
| 090 | 0 | 0 | |a HF5826.5 |b .B37 1992 |
| 100 | 1 | # | |a BARBAN, ARNOLD M. |e author |
| 245 | 1 | 0 | |a ASAS PERANCANGAN MEDIA |b Dari Aspek Pemasaran |c ARNOLD M. BARBAN, STEVEN M. CRISTOL, FRANK J. KOPEC ; Penterjemah Mohamad Md. Yusoff |
| 264 | # | 1 | |a Kuala Lumpur |b Dewan Bahasa dan Pustaka |c 1992 |
| 264 | # | 4 | |c ©1987, 1992 |
| 300 | # | # | |a xiii, 147 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a The new revision of the popular book Fundamentals of Media Planning is designed for students and those involved in the field. This book contains all the basics of media strategy and analysis in six simple and easy-to-understand chapters. You will discover new perspectives on media planning and its role in the marketing mix, as well as practical recommendations for media to target markets. New to this edition are examples of actual media plans for some of the top releases: • Apple Computer • Betty Crocker Frosting • DDH Dunlop Golf Balls • Jell-O General Food Gelatin |
| 650 | # | # | |a Advertising media planning |
| 650 | # | # | |a Marketing |
| 700 | 1 | # | |a CRISTOL, STEVEN M. |e author |
| 700 | 1 | # | |a KOPEC, FRANK J. |e author |
| 700 | 1 | # | |a Mohamad Md. Yusoff |e translator |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=163658 |
| 964 | # | # | |c BOK |d 01 |
Essentials of media planning a marketing viewpoint