Strategic marketing
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Main Author: | |
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Format: | Book |
Published: |
Homewood, IL
Irwin
1991
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Edition: | 3rd ed |
Series: | The Irwin series in marketing
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-163356 | ||
020 | # | # | |a 0256087938 |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415.135 |b .C72 1991 |
100 | 1 | # | |a Cravens, David W. |
245 | 1 | 0 | |a Strategic marketing |c David W. Cravens |
250 | # | # | |a 3rd ed |
260 | # | # | |a Homewood, IL |b Irwin |c 1991 |
300 | # | # | |a 833 p. |b ill. |c 24 cm |
490 | 1 | # | |a The Irwin series in marketing |
650 | # | 0 | |a Marketing |x Decision making |
650 | # | 0 | |a Marketing |x Management |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=163356 |
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