Successful marketing research the complete guide to getting and using essential information about your customers and competitors

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Bibliographic Details
Main Author: Hester, Edward L
Format: Unknown
Published: New York John Wiley 1996
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-160694
020 # # |a 0471123803 
090 0 0 |a HF5415.2  |b .H47 1996 
100 1 # |a Hester, Edward L 
245 1 1 |a Successful marketing research  |b the complete guide to getting and using essential information about your customers and competitors  |c Edward L. Hester 
260 # # |a New York  |b John Wiley  |c 1996 
300 # # |a xv, 240 p.  |b ill.  |c 23 cm 
500 # # |a Includes index 
650 # 0 |a Marketing research 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=160694 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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